Pratt Institute welcomed packaging, design, and fashion industry notables to its 30th Anniversary Art of Packaging Gala, held on June 18, 2019, in New York City. The annual event, which raises funds for the Marc Rosen Scholarship Fund for Packaging by Design at Pratt Institute, which celebrates excellence in packaging design, holds the distinction of being the world’s only scholarship for Master’s degree-level students pursuing careers in cosmetics and packaging design.

As Clinique enters its fifth decade, the evening’s honoree Jane Lauder, global brand president, Clinique, emphasized the importance of packaging for the brand. “Packaging for Clinique is critical. It could not look too clinical,” said Lauder, recalling how Carol Phillips, the founder of Clinique, would assess each piece and its packaging, looking at the colors and design of each. Clearly placing the same emphasis on packaging details, Jane Lauder continues to determine that each package is unique. She said she is currently focused on sustainability in packaging, and cited the packaging of Clinique’s most recent launch, Clinique ID, in its detail. Lauder reflected on innovation in the future, concluding, “True innovation can only succeed in a workplace that embraces diversity and nurtures the future leaders.”

Jaynne Keys, appointee to the New York State Council on the Arts, presented Rosen with a special proclamation of commendation from the Governor of New York, for his continuing efforts to promote and enrich the New York culture and art communities.

To date, more than $4 million has been raised to fund scholarships and awards to over 120 Pratt packaging students, many of whom have become industry leaders.
For the full story on the Pratt event—and a slideshow—please go to BeautyPackaging.com.